BRANDLife: Cafés & Coffeehouses

The third wave of coffee is not simply about having your all-important daily caffeine boost, it is also about championing the idea that coffee-making is an artisanal practice. With this emphasis on craftsmanship, the choreography of a perfectly pleasant and company-loving setting in which to enjoy these delectable refreshments has become of great necessity. Not only do we find ourselves addicted to the palliative tastes and stimulative effects of coffee, but we are equally gripped by the seraphic experiences these cafés & coffeehouses cultivate. Covering topics from conception to application, BRANDLife: Cafés & Coffeehouses offers an insider’s view on the making of coffee institutions that play up today’s experience-driven coffee culture. The book attests the power of branding through 57 tasteful graphic identity and interior design projects from around the world. The synergy between these expertly curated collateral, furnishings and spaces is then decoded in interviews with design whiz such as Kokoro & Moi, moodley brand identity, We Are Huntly and Kleydesign. The scintillating line-up also comprises head of top coffee roasters Verve and Ritual, who offer words of wisdom on realising vision and making coffee with an attitude. — 出版：Victionary 頁數：280頁 尺寸：190 x 255 mm 規格：平裝 色彩：全彩色印刷 語言：英文 書號：ISBN 978-988-77148-1-1 出版地：香港 — 作為一間位於亞洲樞紐的跨媒體設計工作室，viction:ary希望以書籍設計連接世界。從平面、時尚、建築到產品設計，viction:ary一直以創新的角度，深入探索每個專業範疇；配合嚴謹的印刷技術以及精緻的書籍設計，使每個原創作品均得以展現其無窮的創意，得到了全球設計界的認可。近年來viction:ary團隊不斷發展和突破，涉獵更廣泛的題材，包括藝術插畫、旅遊指南、兒童讀本及桌上遊戲等等，為大眾提供源源不絕的美學靈感，推動及啟發各地設計師及行外讀者的創作發展。