PACKAGED FOR LIFE: Coffee & Tea

In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should be done away with in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for extraordinary creative expression. PACKAGED FOR LIFE: Coffee & Tea highlights some of the most delightful packaging design work for what the U.N. Food and Agriculture Organisation deems ‘the most consumed beverage in the world after water’. Coupled with a booklet of fun facts about the products themselves, it serves as a vessel of inspiration that celebrates the overlooked tactile beauty of our favourite things. — 出版：Victionary 插圖 : Chiu Road 字款 : Separat (Or Type) 頁數：256頁 尺寸：148 x 197 mm [附屬小冊子 : 36頁 / 120 x 165mm (H)] 規格：平裝 色彩：全彩色印刷 語言：英文 書號：ISBN 978-988-79727-4-7 出版地：香港 — 作為一間位於亞洲樞紐的跨媒體設計工作室，viction:ary希望以書籍設計連接世界。從平面、時尚、建築到產品設計，viction:ary一直以創新的角度，深入探索每個專業範疇；配合嚴謹的印刷技術以及精緻的書籍設計，使每個原創作品均得以展現其無窮的創意，得到了全球設計界的認可。近年來viction:ary團隊不斷發展和突破，涉獵更廣泛的題材，包括藝術插畫、旅遊指南、兒童讀本及桌上遊戲等等，為大眾提供源源不絕的美學靈感，推動及啟發各地設計師及行外讀者的創作發展。